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You only get one opportunity to make a first impression.

on Wednesday, October 26 2011. Posted by Rabbi Efrem Goldberg

After months of planning and design, this week we finally unveiled the new BRS website – www.brsonline.org We are very proud of its great features including a FAQ section for people who live here, those looking to move and those visiting.  We have videos, podcasts, a blog, photo galleries, and much more.  We have also included a member login where you can see your statements, pay your invoices, make donations and look someone up on the membership directory.  We look forward to hearing your feedback and your help in spreading the word about this great new tool to reach people and spread the BRS mission.  Look soon for the BRS app for apple and android.    A tremendous thank you is due to Kerry Purcell in our office who put in countless hours, great creativity and hard work to make this new website a reality.

As we put the finishing touches on the new website this week, we kept reminding one another that it represents the face of the Shul to someone looking into who we are.  You only get one opportunity to make a first impression and it is critically important to make a positive one if you want to get a relationship started on the right foot.

What is true for a website and a Shul, is true for how we present ourselves to others as well.  Our faces are the homepage of who we are and how we are perceived.  No matter what is happening in our hearts or our minds, we leave a strong impression on others based on the disposition carried in our faces.  Do we project sadness, despair, worry, uncertainty and doubt?  Or are we happy, positive, optimistic and joyful.

Rabbi Yisroel Salanter once said that our faces have the status of reshus ha’rabim, they are public domain and we therefore need to be sensitive to the public when we decide what mood we are going to project.  The gemara (Kesubos 111b) says that it is better to smile at someone warmly than to provide him with food and drink.  Rabbi Shlomo Wolbe writes that just as plants require sunshine to live, converting the rays of the sun into nutrients, people too convert smiles into energy and strength, and without it they wilt and perish. Smiling is a uniquely human expression.  When is the last time you saw a dog or cat smile?

Dr. Nicholas Christakis, a physician at Harvard Medical School, authored a study that concludes that happiness is contagious.  The same way when one person yawns, it affects others, when one person smiles or is happy it leads to others happiness and smiling as well.

This poem says it best:

It cost nothing, but creates much.

It enriches those who receive, without impoverishing those who give.

It happens in a flash and the memory of it lasts forever.

None are so rich they can get along without it and none so poor but are richer for its benefits.

It creates happiness in the home, fosters good will in a business, and is the countersign of friends.

It is rest to the weary, daylight to the discouraged, sunshine to the sad, and nature’s best antidote for trouble.

Yet it cannot be bought, begged, borrowed, or stolen, for it is something that is no earthly good to anybody till it is given away!

If someone is too tired to give you a smile, leave one of yours.

For, nobody needs a smile so much as those who have none to give.

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